When it comes to getting your content seen today, video is king. Whether you’re creating content for YouTube, Instagram, or Facebook, videos are incredibly effective tools for capturing attention and engagement. But if you want to rise above the noise and make sure your content stands out, you need to be creating high quality video content that engages viewers and draws them in.
But with so many options out there for creating videos, it can be hard to know where to start. Thankfully, we’ve compiled a list of 20 brilliant ideas for creating engaging videos for YouTube, Instagram and Facebook that are guaranteed to grab your viewers’ attention. In this guide, we walk you through each idea step-by-step so that you can create captivating video content that will stand out from the crowd.
DIY Tutorials: Everyone Loves a Good How-To
DIY tutorials are a great way to show off your expertise while creating content that is engaging and entertaining. Whether it's a tutorial on how to bake the perfect cake or something as simple as how to tie a necktie, having a step-by-step guide for viewers to follow along makes your videos more interesting and helps you stand out from the crowd.
Plus, viewers love a good DIY tutorial because everyone loves to learn something new -- so you know your video can be useful! Try breaking down the basics of something you know well (maybe it’s your line of work or an activity that’s been part of your life for years) and creating an instructional video that will help others out. You can also get creative with the style of tutorial you do, using visuals or even humor to make it engaging and enjoyable. Whatever topic you choose, make sure it resonates with your audience so they keep coming back for more.
Reaction Videos: Capture Your Authentic Reactions
Reaction videos are great for engaging with your followers and creating a sense of authenticity on platforms like YouTube, Instagram, and Facebook. They’re also the perfect way to create a dialog between yourself and other content creators.
You can use reaction videos to showcase your reactions to products, events, and viral videos—all while engaging with your followers in an authentic way. Here are some tips to help you create the perfect reaction video:
Set up multiple cameras so you can capture different angles of your reactions
Make sure to get close-up shots of your facial expressions
Taking the time to create reaction videos is worth it—you’ll show your true personality on social media and generate more engagement with your audience as a result.
Include visuals
Using visuals can make reviews even more engaging for viewers — so try using images and graphics to illustrate what you’re talking about. Examples include pictures of the product or service you are reviewing or screenshots from previous videos — all of which can help keep viewers engaged throughout the review.
Unboxing Videos: What's Inside the Box?
Do you remember opening that amazing present as a kid and discovering what was inside the box? Now, you can make the same experience for your audience with unboxing videos!
With unboxing videos, you don't have to wait for a special occasion to open the box. You can open it up and show off products, give reviews or just make your audience feel like they’re getting a preview of something special.
Plus, if you're working with a brand or company that launches regular product updates, unboxing videos are great for giving viewers a first look at new features. You can even give a hint about what's coming up!
And while unboxing videos can be quite simple, there are some extra tips that will take them to the next level:
Make sure your camera is steady by using a tripod or other stabilizing device.
Start with an introduction of who you are and what's going to be in the box.
Include details like product specs and price points, if applicable.
Don't forget to let your personality shine through!
And finally, edit your video properly—add music, graphics or whatever else helps bring it all together!
Challenges: Take on a Fun Challenge and Share It
The sixth idea on your list of ways to create engaging videos for YouTube, Instagram, and Facebook is to take on a fun challenge and share it. Taking on challenges is a great way to engage with your audience, as viewers love to watch people take on challenges, have fun, and of course, potentially win something.
You can source challenges from a variety of sources. Popular trends such as the ice bucket challenge are great starting points for challenge-based creative content ideas. You can also do a spin off of an existing game or come up with your own original challenge.
When taking on challenges:
Make sure the challenge you decide is entertaining and fun – that could be anything from a cooking competition to a singing contest – whatever fits your brand’s niche
Outline the parameters of the challenge – like how long it will last and what the goal is
Encourage your viewers to take part in the challenge too – this allows you to interact with them directly
Clearly explain what’s at stake if they win, like an exclusive gift or prize
Keep it upbeat and show genuine excitement when presenting it
Conclusion
Using videos for marketing is becoming increasingly important, and creating engaging content for YouTube, Instagram and Facebook can be a challenge. From leveraging existing platforms and resources to creating your own, there are endless creative ideas out there to get you started.
Whether you’re a beginner or an experienced video creator, there are plenty of useful strategies out there - use the ones that suit your brand and target audience best. With the help of these 20 brilliant ideas, you’ll be able to come up with creative and engaging videos and drive more traffic and sales. Get started now and let us know what works for you!
